Imposter Phenomena and Self Proclaimed, Self Help Marketing Gurus
All too often we see motivational speakers and authors who write marketing books attempt to believe they can teach us how to market. Sure they are somewhat good at marketing after all many of them have books and tapes right? And we business people buy them and listen to them don’t we? Sure, it is a power meal for the brain.
Having read hundreds and hundreds of books and listen to more marketing tapes than I care to, I find many of these folks problematic and somewhat insincere. In fact many I consider outright frauds. Not all are of course, some are indeed worthy and many have achieved prior to getting into the authoring of books, tapes on marketing or the public speaking circuit and radio interviews, which goes along with it.
Too often these folks become somewhat name-droppers of sorts and telling us of all their credentials like a politician with a mega-phone. You see, if one is to proclaim themselves a superstar of sorts and collect titles of “Status” then one should do so with the most possible integrity. Self-aggrandizement prior to actual achievement is problematic in any human endeavor.
Manipulating a system, dropping names unnecessarily or purporting half-truths to proclaim an award or area of personal status is not marketing ones self. It is manipulation of truth and misrepresentation and borderline telling of a falsehood. Consider all this in 2006.
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