Marketing Articles
121: Accelerating Business Market Share
How can you increase business market share? Well one thing that does not work is sitting on your ass and waiting for others to do it for you. If you want it, you have to get busy and go get it. No one
122: Newspapers At large
People throughout their lives have always tried to establish good contact with anyone they can easily communicate with. And mass media has made this desire of every individual possible.
The newspape
123: Is Your Copy Making the Cut? Part II - Marketing Collateral
Business cards, brochures, data sheets and media kits are often your very first introduction to potential clients. What statement are you making for yourself? Do potential clients feel that your org
124: Is Your Copy Making the Cut? Part I - Website Content
As entrepreneurs we tend to do it all. But the real question is – are we doing it well? While we may be the best there is in our chosen field, we are often forced to take on tasks that fall outside
125: Marketing Performance Management
Marketing consists of spotting the needs of customers and meeting them in the best possible manner. Marketing research plays a key role in this process. Starting with marketing measurement, marketing
126: The Ultimate Question
Long-term, profitable growth—that has a nice ring to it, doesn’t it? That is the type of growth focused on in The Ultimate Question by Fred Reichheld.The author’s premise is that this type of growth
127: Marketing Dead Weight—7 Things to Purge from Your Home Page, Sales Letters and Other Marketing
You see them every day—self serving marketing messages, cliché-riddled business cards, and sales letters that do little more than ramble on about a company that you couldn’t care less about. This mark
128: Electronic Cards: A Winning Business Solution for Keeping the Attention of Prospects and Costumers
Embracing the same age-old adage of keeping people together, greeting cards have become invincible in the business and communication industries.
If cards are yielding power in keeping distant friends
129: Winning and Retaining Customers
Selling your business to people is an often daunting task. People have different wants that is why the manner you approach each of your customers is also different. Businesses that stand out in today’
130: A Simple Thank You is Money for You
As a business grows, sometimes business owners tend to forget the most important part of their business – the customers. The danger with this is that the business can become just another faceless unit
131: Keeping and Bringing Customers to Your Business
Business greeting cards are a clever way to introduce and keep contact with your potential customers. It is a perfect sales tool to open door with a prospective customer. There are times when you feel
132: Keeping in Touch in a Wired World
With the rapid improvement in technology today, acquiring instant information has never been easier. This is a big advantage to many businesses but there is also a downside to it. The information acqu
133: Should Six Sigma Metrics Be Different From Other Industry Metrics?
The above question ‘should six sigma metrics be different from other industry metrics’ arises from surprising sources. If you look at any quality management tool, be it ISO, Lean Management Techniques
134: Sports Logos As Marketing Tools
Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place i
135: Split Testing Sucks And Other Heresies
Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it.
Firs
136: Get Unique-Get Double Sided Business Cards
If you are looking for a way to make your company stand out from the crowd, you may want to consider purchasing a batch of double sided business cards. These cards are unique as they are printed on bo
137: Marketing Forums: Necessary If You Expect To Be On Top
So you are an internet marketer. You have been doing your thing for about 3 years now and you are just starting to feel like you have a handle on what is going on. You feel like now is the time to tak
138: Marketing Material for Mortgage Brokers
If you are a mortgage broker or loan officer looking for a good source of marketing materials, here are a few simple things to consider.I’m sure you are aware of the power that lies behind your busine
139: Cheap Brochures
Even if finances are a consideration and a brochure must be made at a low cost, the results can still be good. A cheaply made brochure need not look cheap.In case one wants to go for cheap brochures,
140: How A Ghost With A Blue Ball Can Boost Online Marketing
What does online marketing have to do with a ghost? Plenty. Read this and you will see why. The memory still unsettles me whenever I think back to that night.
The experience taught me that to write a
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