Marketing Articles
61: Marketing Consultants Tell Small Businesses to Be Patient
So often marketing consultants who write books, articles, give seminars, sell tapes and consult businesses both large and small tell us to be patient saying; The Longer You Do it the Better it Works.
62: Marketing is Not Like Exercise; Get Results Now, Not Next Year
Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to
63: Those Who Do Not Worry About Incremental Changes in Marketing will Fail
So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; “Long Term Trends” and they believe this is the w
64: Trader Joes Flies in the Face of Marketing Gurus
Why is Trader Joes such a successful alternative super market? If you look at their marketing plan, you might say it blows chunks and is not very good at all? In fact if you read all the marketing boo
65: Good Marketing Brings Instant Results
Many marketing consultants say that small business should not get frustrated, angry or irate when their marketing does not bring instant results to their companies. These marketing consultants general
66: Dinosaur Marketing and New Paradigms
Is your marketing going the way of the dinosaur asks one Marketing Consultant and Author of several marketing books and he brings up a really good point. Perhaps you are using all the old methods of m
67: Hurricane Marketing
Have you heard of Hurricane Marketing yet? Well, that is because I just made it up. But let me explain to you what it is. You see, some marketing consultants talk about; The Perfect Storm of marketing
68: How to Improve Marketing in Your Company
Many believe that in order to improve our marketing that we must completely consider how we wish to sell our products and services and train our customers how to do business with us. Well, some of tha
69: Build It and They Will Come; What about Marketing?
Have you ever heard the saying; Build it and they will come? Sure you have and we all have, but is this a good marketing strategy? Well have you ever heard the saying; Location, location, location? Su
70: What is Marketing All About?
Many self-proclaimed nit whit marketing consultants who write marketing books, give speeches, sell tapes and pretend to be superstars of their field say things like; No Matter What Marketing Will Make
71: The World Cup – Of Advertising
Click on the Google Image and you get the search results for “2006 World Football.”I admire those images. Like at the time of the Olympic Games, everyday another picture showing the center of the Game
72: Multi Level Marketing
The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of
73: MLM - The Bad, The Ugly And The Plain Old Fashioned Liars
What is MLM?
It is a system of marketing where the majority of the income and cash flow comes from recruiting new members, rather than selling a product. Where the emphasis is on recruitment
Are Mul
74: What To Put On Content Sites
I am constantly asked the following question:
“What should I put on my content sites?”
Of course they are asking about my traffic generation strategy where I recommend creating content sites and pus
75: Marketing Strategies Onsite Auto Service Businesses
When considering marketing strategies for onsite auto service businesses it is so important not to box yourself in to one methodology or focus. A multiplicity approach is far greater and wiser. Let’s
76: Mobile Oil Change Business Marketing Strategies and Employee Days
If you own a mobile oil change business, well then it might make sense to change employee’s oil in their cars while they are at work. And if you do this it might make sense to find the places with the
77: Knocking Down the Ivory Tower
Corporate sales and marketing teams are called upon annually to produce more sales with fewer resources. This is difficult enough when sales and marketing are both in the same location. However, mod
78: Mobile Oil Change Company in Tucson, AZ; Viable Business?
Would a mobile oil change company be viable in Tucson, AZ? Would that be a decent business to start there? Tucson is no longer a small populated area, as it sports nearly 500,000 in population and is
79: What Is Good Marketing?
With their fancy brochure and clever dialogue, these people took some of the steps toward marketing. They also accomplished one of the goals of marketing if their brochure got the reader’s attention,
80: Market Research: Change What You Currently Do
A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they wish: their desires and their wants cannot be learned from their own
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