Marketing Articles
501: Mortgage Marketing: 3 Power Tools that Secure Leads from Realtors
Some real estate agents will never be loyal to one loan officer, instead they give their potential homebuyers three business cards of lenders for them to select from. What do you do if you’re not gett
http://marabe7.com/ALL/Marketing/Mortgage-Marketing-3-Power-Tools-that-Secure-Leads-from-Realtors.html502: Dynamic, Digital Multimedia Solutions
From television programs and commercials to the Internet, multimedia and movies, animation adds a lasting impact on the production. Needless to say, if a design firm has the requisite skills and manpo
http://marabe7.com/ALL/Marketing/Dynamic-Digital-Multimedia-Solutions.html503: Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an arti
http://marabe7.com/ALL/Marketing/Media-Darlings-The-Top-Ten-Dos-and-Donts-of-Working-with-the-Press.html504: What To Do When Nothing’s New: Five Strategies for Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactl
http://marabe7.com/ALL/Marketing/What-To-Do-When-Nothings-New-Five-Strategies-for-Success.html505: Marketing Through Mobile Marketing
What can mobile marketing do for your business? Really what you should say is what can it not do for you? This high tech, amazingly simple marketing plan can transform virtually any business. Witho
http://marabe7.com/ALL/Marketing/Marketing-Through-Mobile-Marketing.html506: Do You Have a USP?
What’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s pro
http://marabe7.com/ALL/Marketing/Do-You-Have-a-USP.html507: A Great Flyer for Marketing Online and Off
Flyers are a good standby tool for marketing both online and off. And there’s no need to be a genius to create a great one, either. Here are some basic guidelines to design your own flyers.1. MICROSOF
http://marabe7.com/ALL/Marketing/A-Great-Flyer-for-Marketing-Online-and-Off.html508: Do You Have a Back-End Marketing Strategy in Place?
To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your c
http://marabe7.com/ALL/Marketing/Do-You-Have-a-Back-End-Marketing-Strategy-in-Place.html509: Making Time to Market Your Private Practice
1. Start with a six-month plan. If you are not doing very much marketing or if you are unhappy with your marketing efforts, a six month marketing plan is a good place to start. Schedule some time in
http://marabe7.com/ALL/Marketing/Making-Time-to-Market-Your-Private-Practice.html510: Attract More Clients with Free Seminars
Do you need more clients? One of the most overlooked ways to fill your private practice or small business with new clients is by giving free public seminars. Public seminars give you exposure, public
http://marabe7.com/ALL/Marketing/Attract-More-Clients-with-Free-Seminars.html511: The Best Defensive Strategy is the Courage to Attack Yourself
Because of its leadership position, the defender owns a strong point in the mind of the prospect. The best way to improve your position is by constantly attacking it. In other words, you strengthen yo
http://marabe7.com/ALL/Marketing/The-Best-Defensive-Strategy-is-the-Courage-to-Attack-Yourself.html512: The Reality of Marketing Conflict
Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic. Competition is getting brutal. The name of the game h
http://marabe7.com/ALL/Marketing/The-Reality-of-Marketing-Conflict.html513: Building a Marketing Strategy: Eight Steps to Developing Your Plan
Many owners and leaders of small and mid-size businesses decide on the marketing tactic they want to pursue as a reaction to a specific incident. Rather than taking the time to develop a Marketing Pl
http://marabe7.com/ALL/Marketing/Building-a-Marketing-Strategy-Eight-Steps-to-Developing-Your-Plan.html514: Serve Your Community to Build Your Business and Fill Your Heart
I spoke to a new business owner today. Two months ago, Joan
launched her meeting planning company. Two weeks into her new
business, she signed her first contract with her first client. To get that
http://marabe7.com/ALL/Marketing/Serve-Your-Community-to-Build-Your-Business-and-Fill-Your-Heart.html515: Registration Forms: How to Make Them Irresistible with Guarantees
You can attract more people to your event by giving your prospects a 100% money-back guarantee.The Right Guarantee Will Attract More RegistrantsMake signing up for your event risk-free.
Prospects wil
http://marabe7.com/ALL/Marketing/Registration-Forms-How-to-Make-Them-Irresistible-with-Guarantees.html516: FTC Violates Their Own New BUZZ-Marketing Law
The Federal Trade Commission FTC is constantly violating its own BUZZ Marketing law, by giving preferential treatment to groups, which “BUZZ” their enforcement actions. In fact they totally looked the
http://marabe7.com/ALL/Marketing/FTC-Violates-Their-Own-New-BUZZ-Marketing-Law.html517: The Science of Marketing
Science n 1. a systemized knowledge derived from observation, study 2. a branch of knowledge, especially one that systematizes facts, principles and methods in order to produce solutions in some pr
http://marabe7.com/ALL/Marketing/The-Science-of-Marketing.html518: Marketing Communications - Design and Style Basics
Understand HierarchyBefore beginning the designing process, it’s a good idea to outline your key message points. Understanding what you want your audience to hear or see first will guide content plac
http://marabe7.com/ALL/Marketing/Marketing-Communications-Design-and-Style-Basics.html519: Your Reputation - Take It Seriously
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good
http://marabe7.com/ALL/Marketing/Your-Reputation-Take-It-Seriously.html520: The Relationship Between Marketing Bang and Company Image
Today’s small business owners are smarter than ever about strategic and tactical marketing. They are becoming more and more comfortable with its cumbersome terminology and are familiar with concepts s
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