Marketing Articles
21: Research in Social Sciences: Qualitative and Quantitative Methods
Research in social sciences largely depends on measurements and analysis and interpretation of numerical as well as non numerical data. Quantitative research methods focus on statistical approaches an
http://marabe7.com/ALL/Marketing/Research-in-Social-Sciences:-Qualitative-and-Quantitative-Methods.html22: Testing the Effectiveness of Performance Appraisals
Performance appraisal is one of the popular concepts among the multinational and local companies. The concept has been defined by DeVries et al., (1981) as the process which allows firms to measure an
http://marabe7.com/ALL/Marketing/Testing-the-Effectiveness-of-Performance-Appraisals.html23: Efficient Market Hypothesis: Myth of Reality?
The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as “efficient”
http://marabe7.com/ALL/Marketing/Efficient-Market-Hypothesis:-Myth-of-Reality.html24: Sweepstakes
Sweepstakes are promotions where prizes are given away for free. They differ from a lottery or most contests because you are not required to purchase anything to enter. However, you are required to fi
http://marabe7.com/ALL/Marketing/Sweepstakes.html25: Features to Look for in Modular Exhibition Stands
You can hardly visit a trade show, convention or shopping mall in this country without seeing an absolutely amazing modular exhibition stand. The resources and creativity used by the makers of these m
http://marabe7.com/ALL/Marketing/Features-to-Look-for-in-Modular-Exhibition-Stands.html26: Fax Broadcasting Explained
What is Fax Broadcasting?As the name suggests, fax broadcasting is distributing a fax or list of faxes out to a large group of contacts in one go.It is also at times referred as ‘fax blasting’ and ‘bu
http://marabe7.com/ALL/Marketing/Fax-Broadcasting-Explained.html27: Portable Trade Show Booths
One good reason for getting a portable display trade show booth is because it can save you a lot of money without compromising on the goal that you plan to achieve with it.Transporting a conventional
http://marabe7.com/ALL/Marketing/Portable-Trade-Show-Booths.html28: Market Segmentation - Effective Tool to Capture Opportunity and Edge
One of the most important pillar of marketing strategy is ‘Market Segmentation’ that is dividing a market into distinct groups of buyers with different needs, characteristics, or behaviour that may re
http://marabe7.com/ALL/Marketing/Market-Segmentation---Effective-Tool-to-Capture-Opportunity-and-Edge.html29: Does Size Matter?
When it comes to trade show displays, size does matter, but bigger is not always better! The size of your display depends on the amount of space you have committed to at the show, and whether it is an
http://marabe7.com/ALL/Marketing/Does-Size-Matter.html30: Advantages of Fax Broadcasting
Fax broadcasting has several benefits. And with an increasing amount of providers appearing in the industry coupled with new breakthroughs in the technology used - more and more businesses are using t
http://marabe7.com/ALL/Marketing/Advantages-of-Fax-Broadcasting.html31: Quality Graphic Design at Affordable Rates
With the intense demand in the market businesses at present had tend to provide their best features, products and services online in order to meet customer’s needs. Plus with the aid of technology bus
http://marabe7.com/ALL/Marketing/Quality-Graphic-Design-at-Affordable-Rates.html32: Getting More Massage Therapy Clients, Without Expensive Advertising - Part 2
In Part 1 I discussed how you can get more clients without expensive advertising by what not to do. And that is not doing general advertising to ‘everyone’, I was talking about getting specific to mar
http://marabe7.com/ALL/Marketing/Getting-More-Massage-Therapy-Clients-Without-Expensive-Advertising---Part-2.html33: Getting More Massage Therapy Clients, Without Expensive Advertising - Part 1
Many times a Massage Therapist will feel as if, in order to get clients, they need to do expensive advertising in the newspaper. When I first stated, I had no money to do advertising with, so I had to
http://marabe7.com/ALL/Marketing/Getting-More-Massage-Therapy-Clients-Without-Expensive-Advertising---Part-1.html34: How Often Should I Market My Massage Business?
This is a question that I get asked on a regular basis. You know that you should do marketing- that’s established but the frequency is not always known. And, to be, honest with you, it sometimes depen
http://marabe7.com/ALL/Marketing/How-Often-Should-I-Market-My-Massage-Business.html35: Are You Following Up With Your Massage Therapy Clients?
You know getting more clients is not the easiest thing in the world. Some Therapists can feel daunted by even the mention of it. It is an important part of your massage business growth. You know, you
http://marabe7.com/ALL/Marketing/Are-You-Following-Up-With-Your-Massage-Therapy-Clients.html36: Community Based Cause Marketing for Small Businesses
If you are in a small business you need to support your community as best you can and pay them back for supporting you all these years. Not only is helping the community the right thing to do and you
http://marabe7.com/ALL/Marketing/Community-Based-Cause-Marketing-for-Small-Businesses.html37: Marketing Intelligence: If You Could Learn Just One Thing, What Would It Be?
Mentally, I carry around with me “one burning question” that I’d like to ask certain well known people, on the theory that:(1) I’ll run into them, sooner or later; and (2) They’ll indulge me for about
http://marabe7.com/ALL/Marketing/Marketing-Intelligence:-If-You-Could-Learn-Just-One-Thing-What-Would-It-Be.html38: The Computer Consulting Business: Selling the Network as an Investment
Most small business owners equate expenses with overhead items and capital expenditures such as buying a PC, notebook, printer, modem or version upgrade to Microsoft Office XP. These kind of small bus
http://marabe7.com/ALL/Marketing/The-Computer-Consulting-Business:-Selling-the-Network-as-an-Investment.html39: Boost Your Consultancy with Joint Ventures
What is a Joint Venture or Strategic Alliance? My definition is“A partnership that creates or adds value to the vision and goals of all parties that also adds or creates value for their current or pot
http://marabe7.com/ALL/Marketing/Boost-Your-Consultancy-with-Joint-Ventures.html40: Do You Have a Marketing Pie?
I prefer attracting clients rather than selling to clients – semantics maybe but it does require a different mindset. So what is The Attraction Pie?Simply it’s a range of channels that you can use to
http://marabe7.com/ALL/Marketing/Do-You-Have-a-Marketing-Pie.htmlPage 2 of 69
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40] [41] [42] [43] [44] [45] [46] [47] [48] [49] [50] [51] [52] [53] [54] [55] [56] [57] [58] [59] [60] [61] [62] [63] [64] [65] [66] [67] [68] [69]