Marketing Articles
361: Improve Client Retention: 5 Steps to More Loyal Customers
Before working with a new client on their marketing plan, I always ask them to review the sales generated for the previous year and they are often surprised to see that their sales are supported in la
http://marabe7.com/ALL/Marketing/Improve-Client-Retention:-5-Steps-to--More-Loyal-Customers.html362: Marketing Tip - Avoid Direct Competition
Coca-Cola and Pepsi-Cola have been engaged in direct competition for over 100 years, which is about 99 years too long. Originally marketed as health tonics, the two products are very similar, cost abo
http://marabe7.com/ALL/Marketing/Marketing-Tip----Avoid-Direct-Competition.html363: Maximising Business Growth
While there is no guaranteed route to business success there are key methodologies that you can apply to your business. These include key survival and success factors and building customer value. Let’
http://marabe7.com/ALL/Marketing/Maximising-Business-Growth.html364: Four Killer Marketing Secrets
If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.1. Know your consumer. You just cannot market to a market that you do not know. You have to
http://marabe7.com/ALL/Marketing/Four-Killer-Marketing-Secrets.html365: Cross Promotiion Techniques That Work
Cross promotion is not a new idea. It has been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale. In turn, the lawyer will promot
http://marabe7.com/ALL/Marketing/Cross-Promotiion-Techniques-That-Work.html366: Preparation Of The Marketing Campaign: Channel Selection And Factors That Influence It
The first decision of the marketing manager is whether to use distributors, provided the option of marketing directly also exists. This is called Channel Selection.The manager must balance direct sale
http://marabe7.com/ALL/Marketing/Preparation-Of-The-Marketing-Campaign:-Channel-Selection-And-Factors-That-Influence-It.html367: Preparation of the Marketing Campaign: Pricing
Keyword Concepts: decisions affecting price settingPricing: the third element of the marketing mix is an important and complex consideration in formulating the marketing strategy. Yet it is the variab
http://marabe7.com/ALL/Marketing/Preparation-of-the-Marketing-Campaign:-Pricing.html368: Testimonials: Let Your Clients Do the Selling for You
When I talk with my clients about adding testimonials to their marketing toolbox, I get a lot of nodding heads and agreement. And yet, many businesses put testimonial gathering on the back burner. It
http://marabe7.com/ALL/Marketing/Testimonials:-Let-Your-Clients-Do-the-Selling-for-You.html369: No Dollar, No Client?
You are now a business owner, congratulations! You have everything you need right down to the business plan but one thing is missing. Customers. As you sit in the darkness of your living room at night
http://marabe7.com/ALL/Marketing/No-Dollar-No-Client.html370: Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show f
http://marabe7.com/ALL/Marketing/Avoid-Booth-Staff-Duds:-Thirteen-Essential-Questions-You-Have-To-Ask.html371: Promote Your Business By Writing Reports
One of the best strategies for gaining an edge over your competition and increasing the value of your business to prospects and customers is to write a report. It is also one of the most cost effectiv
http://marabe7.com/ALL/Marketing/Promote-Your-Business-By-Writing-Reports.html372: The Only One That Works - It Will Save You A Ton In The Long Run
If you have ever tried a work from home program then you have probably been scammed. Well you are not alone. After the birth of my son, my wife wanted to spend more time at home. Of course the work fr
http://marabe7.com/ALL/Marketing/The-Only-One-That-Works---It-Will-Save-You-A-Ton-In-The-Long-Run.html373: Never Hide From Your Customers
Years ago I attended a Realtor’s convention where one of the booth themes was “Don’t be a Secret Agent.” The whole idea was that when you’re in sales you’d better let everyone in your sphere of influ
http://marabe7.com/ALL/Marketing/Never-Hide-From-Your-Customers.html374: Do You Find Long Sales Letters Annoying?
Have you ever gotten one of those 4 page sales letters in the mail? You think you are reading important information and you keep reading it. You nod your head every once in a while and think to yourse
http://marabe7.com/ALL/Marketing/Do-You-Find-Long-Sales-Letters-Annoying.html375: Postioning Your Company In Changing Markets
The ultimate marketing battleground is the mind. Successful marketing implants in the mind of the consumer a clear, specific identity for a certain product or service. Your goal should always be to he
http://marabe7.com/ALL/Marketing/Postioning-Your-Company-In-Changing-Markets.html376: Marketing ESP
Success in business isn’t about always knowing what will work ahead of time. It’s about taking action, paying attention to what does work, and being flexible enough to adapt and change.When it comes t
http://marabe7.com/ALL/Marketing/Marketing-ESP.html377: The Benefits of, Well, Benefits
Let’s face it—even though most of us aren’t prowling used car lots wearing plaid polyester leisure suits, we’re all in the sales business. Whether you’re trying to persuade lawmakers to pass legislati
http://marabe7.com/ALL/Marketing/The-Benefits-of-Well--Benefits.html378: Why So Many Marketing Initiatives Fail
Let’s face it, if you’re in business, you’re in marketing. What was true 50 years ago remains true today: nothing happens until something gets sold. And selling begins with effective marketing, but mo
http://marabe7.com/ALL/Marketing/Why-So-Many-Marketing-Initiatives-Fail.html379: How To Gain A Competitive Edge Through Packaging
Have you ever gone to a fast food restaurant and ordered a “value meal” a fixed price combo that usually includes a sandwich, fries, and a beverage? Chances are, you have. What you may not have realiz
http://marabe7.com/ALL/Marketing/How-To-Gain-A-Competitive-Edge-Through-Packaging.html380: Should You Hire a Marketing Coach or Marketing Consultant?
You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do a
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