How to Be Noticed and Influence Business
What do you need to put into the media arsenal?
A media arsenal is a set of tools that will be an aid in creating a marketing campaign. There are many tools that you can put into your tool chest and like any profession that builds and creates using tools; the result may range widely depending on the skill of the person using the tools. As a consultant you may be very good at using and creating from the tools you possess but if you feel inadequate, there are plenty of resources on the web and also plenty of designers in any city.
The following is a short list of some of the tools used in marketing campaigns:
- Advertising
- Alliance marketing
- Business Card Marketing
- Donations
- Email of Introduction
- Infomercials
- Letters of Introduction
- Letters to the Editor
- Newspaper Announcements
- Networking events
- POD casting
- Postcards
- Power Partners
- Press Releases
- Public Relations plan
- Referrals
- Speaking
- Sponsorships
- Streaming audio
- Teaching for Community Programs
- Television
- Trade shows
- Web based newsletter
- Webinars
- White papers
- Workshops
- Writing a column
This list is by no means exhaustive; it is a starting point for a good marketing campaign. There many other ways to market consulting services, the most common being word-of-mouth and the least popular is to “cold call”. These tools are best utilized in combinations and not as stand alone pieces. Any good marketing plan will use a variety of tools and track everything. At some point the tools that are not working as expected can be dropped and replaced by new tools.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit http://www.BlueprintBooks.com.
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