Do You Have a Marketing Pie?
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by: Guest |
I prefer attracting clients rather than selling to clients – semantics maybe but it does require a different mindset. So what is The Attraction Pie?
Simply it’s a range of channels that you can use to attract people to you and your business so that they come to you or some people might call it “pull marketing”. Whichever way you look at it the basic principle are
1. Focus on messages that wow and woo your ideal clients
2. Focus on specific problems that will grab your ideal clients attention making them think, “you really get me!”
3. Focus on solutions to your ideal clients problems (the “what” not the “how”. If the what grabs them they’ll be attracted enough to contact you for the how)
4. Spread your messages widely but keep the message narrow
5. Consistently and constantly “put your message out there”
Your clients have different ways of taking in information, different ways of learning and different ways that they view the world. This means you have to acknowledge these differences and cater for them in the messages you present and how and where you present them. Attraction is about communication and communication is a 2 way process.
That 2 way process can be active or passive, conscious or subconscious direct or indirect. You have to plan for and cater for whatever methods your ideal clients prefer. You cannot assume one way is the right way or the only way. The same core message can be interpreted or picked up through many mediums and channels and you need to cover as many as you can.
To gain a copy of the The Attraction Pie, send an email to bev@onestepfurther.co.uk. As a starting point, consider how you might use different channels to get your messages out there. Thie pie shows just some of the options open to you. Try ones you haven’t used, try ones you might NOT prefer yourself, try using a channel in a way you haven’t before.
Attraction can happen when you least expect it to, so take your attraction efforts One Step Further and “put it our there”
BIG POINT TO NOTE – Monitor and review where, how and on what you are focusing your efforts, let the results you get inform your future efforts. If it isn’t working, try it again (ad hoc marketing doesn’t work so “I tried it once” is not a good enough measure), if it still doesn’t give you a good return on effort, Stop it.
Do, Monitor, Check, Review, Continue or Change
Beverley Hamilton works with independent business consultants to help them grow a profitable consultancy and still have time for their life. You can get my Free Ecourse Discover the 5 Most Common Incorrect Assumptions Independent Business Consultants Make and a complimentary subscription to Quickstart, the newsletter specifically for consultants. Go to One Step Further for more instantly accessible resources. Your future Your choice Article Source: http://EzineArticles.com/?expert=Beverley_Hamilton |  |
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