Create Fireworks with Your Call-to-Action
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day.
Why not take that concept and include it into copywriting for your next direct mail campaign? The three most import aspects of any sales letter/flyer/postcard are:
1. Openings that get your mail read
2. Copy that sells
3. And yes… a call-to-action that makes a big bang!
The call-to-action must be direct and to the point. A simply click here, buy today, or save money isn’t enough. It’s kind of like hanging up a “Wanted Dead or Alive” sign around town without supplying a name. It doesn’t lead to the capture of many “wanted.”
The three basic aspects of a strong call to action are…
1. Communicate your expectations.
If you want your reader to pick up the phone, visit your Web site, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.
2. Make it easy.
We live in a busy world. Don’t make it hard for the reader to figure out how to contact you. After you communicate the action you’re looking for, put the information right there. Include Web addresses, phone numbers, or even a map to your store. Your busy readers will appreciate it.
3. Make it emotional.
Love, fear, guilt, and pride are emotional factors that directly affect response and buying decisions.
Once your copy is written, make a checklist of these three vital aspects of your call-to-action, and guarantee explosive results!
Article Source: http://www.articledashboard.com
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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