Action Plan
Marketing on the web is fairly simple if you do it repeatedly. One of the main reasons people do fail in this area is because they do absolutely “NOTHING”.
When I talk to people or ask them what they’ve been doing to get business, the response is usually the same. “I’ve been working on my web page.” Another one is “Well, I’ve got a web page.”
If you had a garage and no car, my first question would be: “Why do you have a garage?” Doesn’t make since does it. Well, lets go back to the web page theory. Suppose you have a web page but you don’t have anything to put in there worth selling.
Do you remember reading something like “content is king”? You cannot get excited about empty pages.
If you had a brand new car in the garage, you’d more than likely take people inside that garage and brag till midnight about it. It would be automatic. You’d want the world to know what’s in there.
Now it doesn’t take a genius to figure out that marketing is kind of like bragging. Go ahead and “toot your horn” now. Tell everyone about your web page. Please take caution here though. If you toot to the wrong crowd, you could get toted out.
Ask yourself some questions before you go shouting in the clouds.
1. What is on your web page worth seeing?
2. Do you get impressed with it?
3. Do you think you’d buy what’s on that web page?
4. Are you competing against Walmart, Target or Sams?
5. Do you know who visited your web page?
Now, here is what most people get mad about. “The gurus never reveal the exact secret to their success.” They always hold back the good information just so that they can sell you something.
There is some truth to this as I’ve witnessed it. Who says you’ve got to depend on a guru.
Let’s go back to the car theory. You didn’t have a guru to show you how to get people in your garage.
Here is one of the secrets that most gurus tell you. You’ve missed it time and time again. Are you ready?
“You must enjoy what you are doing.”
Excitement is what wins. If you’re not utterly excited with what you are doing, or what you are showing, then make that change before you tell someone about it.
Now I’m sure your still wanting to know how to market. It’s actually an action plan that you’ve failed to take.
1. Advertise
2. Advertise
3. Advertise
Pretty simple, right? It cannot get much simpler. Now must people want to know where to advertise. “Yeah, I bet you know what I’m about to say.” “Everywhere.”
Now in reality, don’t advertise everywhere. Do what is “most” beneficial to your website. If your web site is based on “Fish”, then advertise in:
1. Ezines that are based on hobbies.
2. Magazines that interest hunters.
3. Solo Ads for fishing, hunting and outdoor sports.
4. Tell your friends about the web page.
5. Make new friends on the internet and tell them.
6. Pay per click search engines targeted to your specific niche.
Now, I said “not” to advertise everywhere. Don’t go out and make a nuisance of yourself. Most all the information you’ve bought so far is worth something. I’m not here to tell you “spamming” is wrong. You should know this.
If you don’t like receiving “spam”, then why would you do it?
My last piece of advice is about “free for all advertising”. Some people refer to these as “FFAs”. If your willing to give up your valuable time to get nothing in return, then do it. “FFA” sites benefit the person who sets them up, not the one who advertises on them. Of course this is my own opinion.
My experience with “FFAs” is “getting more spam” than I care to think about.
It’s been said before and I’ll repeat it one more time. To be successful, you need a great web site with a targeted niche. You need to market that web page like you love it.
a. Ezine Advertising
b. Pay-per Click Search Engines
c. Solo Email Ads (NOT Sp*am)
d. Classified Ads
e. Writing Articles & Reviews
f. Search engine optimization
If you’ve ever read a shampoo bottle, most of them say “wash, rinse and repeat”. Have you noticed that the instructions don’t say to “STOP”. That’s how you market.
If you change the words to “test and repeat”, you’ll do fine. The only way anyone ever fails is when they “STOP”.
Randall Stafford has been marketing on the internet seriously for 2 years now. He’s been on the internet since 1994. He’s no different than most people. He’s spent thousands of dollars on material, web sites, and advertising only to find out he didn’t have to. In the last 2 years, he’s found out that the formula “KISS” works in all areas of your life. “Keep it Simple Stafford”. He believes now that you can only be successful if you love what you are doing. You can see one of his web sites at http://www.letsworksmarter.com
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