Strategic Planning Articles

There is a certain approach and building-block process to developing a marketing plan.  The place to start is analyzing your industry:  its current state; who the major participants are; cha

Developing, writing and implementing a successful marketing plan starts with solid industry and market analysis and concludes with an implementable marketing strategy and program.  A marketing pl

Business Planning is one of the most inherent and yet often ignored aspect of managing a business. It should be the first step to starting a business and should also be reviewed every successive year,

  Globalization presents a whole new set of opportunities, a totally different type of threats and so many alternate options to do business. It is going to affect your business one-way or the oth