How to Improve your Customer Relations with a Promise
Have you ever been promised something only to be disappointed later on?
How did you feel about it?
Today I will show you how you can "Under Promise" something for your customers and yet "Over Deliver" leaving your customer singing your praises to all of their friends, family and colleagues.
The best way to illustrate this marketing strategy is by way of example;
I promised to delivery a large quantity of marketing material to one of my customers, Steve, who needed them for a business promotion he was conducting in a few weeks time. I knew very well that I could delivery his order in the next few days.
But I promised to deliver them by the following week.
In a few days I called Steve and told him that his order was ready. He was ecstatic as he was expecting his order in a week’s time.
I "Under Promised and Over Delivered!"
This strategy serves a dual purpose, firstly Steve was very impressed with my speedy delivery and secondly this strategy gave me some slack in case I encountered any unforeseen delays (which Steve would never need to know about, hence avoiding disappointment and giving satisfaction)
Try this, it really works and produces overwhelming results.
This is an excerpt from my marketing book "45 Powerful Marketing Strategies That Will Not Only Make Your Business GROW! But Will Also Make You More Profits! Keep a look out for more of my Powerful Strategies coming soon.
Ken Ajoku is the author of "45 Powerful Marketing Strategies". To receive for FREE "The Secrets of Powerful Marketing", a seven part course by email worth £199.99 visit http://www.kajoku.biz now!
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