Branding Articles
161: Choosing the Right Color Palette
Color is a highly personal experience – everyone has favorite colors, and other colors that they absolutely don’t like. So, how do you determine which colors that will work for your business identity,
http://marabe7.com/ALL/Business/Branding/Choosing-the-Right-Color-Palette.html162: 7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by
http://marabe7.com/ALL/Business/Branding/7-Branding-Secrets-Ready-or-Not.html163: FTC Reviews The Franchise Rule
After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising,
http://marabe7.com/ALL/Business/Branding/FTC-Reviews-The-Franchise-Rule.html164: Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let’s discuss just how bad it really is. Let’s us discuss Ray Kroc, founder of McDon
http://marabe7.com/ALL/Business/Branding/Could-Ray-Kroc-have-founded-McDonalds-in-the-Era-of-Sarbaines-Oxley.html165: What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Bi
http://marabe7.com/ALL/Business/Branding/What-is-Private-Franchising-It-is-Nothing-Someone-Made-It-Up.html166: Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complai
http://marabe7.com/ALL/Business/Branding/Franchising-is-Virtually-Fraud-Free.html167: Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won’t see them. T
http://marabe7.com/ALL/Business/Branding/Company-Vehicles-Have-Advertising-on-Them-Tips-on-Driving-in-Parking-Lots.html168: Branding Your Products Is Important
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This on
http://marabe7.com/ALL/Business/Branding/Branding-Your-Products-Is-Important.html169: Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your pr
http://marabe7.com/ALL/Business/Branding/Play-it-Again-Sam.html170: Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.Interestingly
http://marabe7.com/ALL/Business/Branding/Understand-Brand.html171: The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiven
http://marabe7.com/ALL/Business/Branding/The-Big-Pay-Off-Brand-Value.html172: The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a compan
http://marabe7.com/ALL/Business/Branding/The-Keys-to-a-Great-Logo.html173: Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business
http://marabe7.com/ALL/Business/Branding/Not-So-Stationary-Stationery.html174: Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is pro
http://marabe7.com/ALL/Business/Branding/Great-Brands-Depend-On-Attention-To-The-Brand-Architecture.html175: Three Brand Identity Myths That Will Bring Your Business Down
To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card,
http://marabe7.com/ALL/Business/Branding/Three-Brand-Identity-Myths-That-Will-Bring-Your-Business-Down.html176: No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally “until [they] got a few clients” or “until [they] get started.”
http://marabe7.com/ALL/Business/Branding/No-Logo-Launching-A-Business-Without-a-Logo-Can-Sabotage-You.html177: Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. “I’ll just do bu
http://marabe7.com/ALL/Business/Branding/Choosing-The-Right-Business-Name.html178: Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways’ tail fin,
http://marabe7.com/ALL/Business/Branding/Corporate-Identity-A-Rough-Guide.html179: You’ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I
http://marabe7.com/ALL/Business/Branding/Youll-Bring-a-Parade-of-Business-to-Your-Door.html180: The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I trust this company/
http://marabe7.com/ALL/Business/Branding/The-Trust-Issue-In-Marketing.htmlPage 9 of 10
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