Branding Articles
141: Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-po
http://marabe7.com/ALL/Business/Branding/Corporate-Branding-and-Professional-Logo-Design.html142: Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call ‘super niche’ markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry
http://marabe7.com/ALL/Business/Branding/Pressure-Washing-Companies-and-Co-Branding.html143: Importance of Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most importan
http://marabe7.com/ALL/Business/Branding/Importance-of-Business-Branding.html144: How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the graphic designer point of view, he
http://marabe7.com/ALL/Business/Branding/How-to-Work-with-Your-Graphic-Designer.html145: How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material c
http://marabe7.com/ALL/Business/Branding/How-Brand-as-an-Intellectual-Property-has-Led-to-Corporate-Globalisation.html146: Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email
Or
Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, te
http://marabe7.com/ALL/Business/Branding/Branded-Email-Email-Branding-is-the-Next-Generation-of-Email.html147: Picking The Design Company Which Is Right For You
So you’ve decided to go for it—you’re ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a bo
http://marabe7.com/ALL/Business/Branding/Picking-The-Design-Company-Which-Is-Right-For-You.html148: Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we’re not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it’s remarkable how much the proper
http://marabe7.com/ALL/Business/Branding/Product-Positioning-for-Enterprise-Software-and-Information-Technology-Companies.html149: Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company’s ad. They pay an ad age
http://marabe7.com/ALL/Business/Branding/Brand-Boring-or-Brand-Buzz.html150: Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a fr
http://marabe7.com/ALL/Business/Branding/Business-Case-Study-Automotive-Detailing-Franchise-Company.html151: Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was us
http://marabe7.com/ALL/Business/Branding/Logo-ize-For-Instant-Identification-and-Increased-Awareness.html152: Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealt
http://marabe7.com/ALL/Business/Branding/Wealthiest-10%-of-Americans-Name-Top-Quality-Brands-for-8-Products-in-New-Survey.html153: Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellen
http://marabe7.com/ALL/Business/Branding/Internet-Branding.html154: The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers
http://marabe7.com/ALL/Business/Branding/The-New-Branding-Awareness-A-Value-Based-Concept.html155: Business Image
One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business.
http://marabe7.com/ALL/Business/Branding/Business-Image.html156: Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so.
http://marabe7.com/ALL/Business/Branding/Brand-Name-Identity-in-the-Oil-Business.html157: The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business’s brand identity design. The keystone of that design is the logo, but in many cases, the logo isn’t enough to convey all of your brand attributes. A v
http://marabe7.com/ALL/Business/Branding/The-Role-of-a-Visual-Vocabulary-in-Brand-Identity-Design.html158: Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our fran
http://marabe7.com/ALL/Business/Branding/Franchisor-Policies-for-Unlicensed-or-Sold-Territories.html159: Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work
http://marabe7.com/ALL/Business/Branding/Planning-Ahead-With-Your-Designer-Tips-For-Design-Consistency-With-Your-Logo-And-Brand-Elements.html160: Types of Logos
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company
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