Branding Articles
101: A Grand Slam for Milk?
The recent “Got Milk?” TV spot produced by Goodby, Silverstein & Partners has been
under fire by Major League Baseball for making light of the steroid conflict within
the league. The scene opens u
http://marabe7.com/ALL/Business/Branding/A-Grand-Slam-for-Milk.html102: Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express brand certainly should be “smart.”
Customers are supposed to feel an increased sense of intelligence after staying at
Holiday Inn Express because they ha
http://marabe7.com/ALL/Business/Branding/Hotel-Branding-Aim-For-Intelligence.html103: To Brand Or Not To Brand? That Is The Question
The brands are coming! Their arrival has been evident in our supermarkets and on the main streets of our towns and cities for some time now. It started as a trickle, led by the makers and the retailer
http://marabe7.com/ALL/Business/Branding/To-Brand-Or-Not-To-Brand-That-Is-The-Question.html104: When The Going Gets Tough
In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?Gone are the days when co
http://marabe7.com/ALL/Business/Branding/When-The-Going-Gets-Tough.html105: How Important is Vaule of Brand to the Consumer & Company?
The Brand: A source of value for the consumerAlthough we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily exist in all markets. Even
http://marabe7.com/ALL/Business/Branding/How-Important-is-Vaule-of-Brand-to-the-Consumer-and-Company.html106: Reinventing Velcro: The Importance of Brand Simplicity
Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company know
http://marabe7.com/ALL/Business/Branding/Reinventing-Velcro-The-Importance-of-Brand-Simplicity.html107: Mascots - The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of “Stickiness”. Your great customer support and product quality sticks only so l
http://marabe7.com/ALL/Business/Branding/Mascots-The-Killer-Promotional-Concept.html108: Corporate Logo Design - 6 Keys to Success
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, c
http://marabe7.com/ALL/Business/Branding/Corporate-Logo-Design-6-Keys-to-Success.html109: Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:I want to order an 800 number
http://marabe7.com/ALL/Business/Branding/Branding-Fiasco-Better-Be-Who-You-Say-You-Are.html110: Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message conne
http://marabe7.com/ALL/Business/Branding/Time-To-Revamp-Your-Visual-Identity.html111: John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment
http://marabe7.com/ALL/Business/Branding/John-Deere-and-NASCAR-Excellent-Use-of-Brand.html112: Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult
http://marabe7.com/ALL/Business/Branding/Hummer-is-an-Excellent-Brand.html113: Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously thi
http://marabe7.com/ALL/Business/Branding/Speech-on-Branding-from-a-Franchisor-Founder.html114: Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as the
http://marabe7.com/ALL/Business/Branding/Adventures-in-Advertising-and-the-Affect-on-the-Brand-Name.html115: Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance i
http://marabe7.com/ALL/Business/Branding/Managing-the-Corporate-Brand-a-Reputation-Perspective.html116: Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to
http://marabe7.com/ALL/Business/Branding/Is-It-Legal-Indecent-Naming-With-Tradition.html117: Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create
http://marabe7.com/ALL/Business/Branding/Good-Logos-Make-Great-Sales-Tools.html118: Build Brand Value BIG Time
Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers – brand manag
http://marabe7.com/ALL/Business/Branding/Build-Brand-Value-BIG-Time.html119: Brand Identity and the CEO
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an o
http://marabe7.com/ALL/Business/Branding/Brand-Identity-and-the-CEO.html120: Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding
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