Branding Articles
41: Brandversation: Creating an Online Branded Experience
Brand Identity is a conversation, an interaction—a brandversation. Like any
conversation, it leaves an impression. Of course, the nature of the impression will depend on the value of the interaction
http://marabe7.com/ALL/Business/Branding/Brandversation-Creating-an-Online-Branded-Experience.html42: Synchronizing Fashion and Philosophy
As any young freelance designer in Paris will tell you, you must approach design houses in Europe with an answer to their plea for something new and different, innovational and having never been done
http://marabe7.com/ALL/Business/Branding/Synchronizing-Fashion-and-Philosophy.html43: Franchise Agreements; Maintenance, Repair and Appearance of Business Location
Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets. This means that maintenance an
http://marabe7.com/ALL/Business/Branding/Franchise-Agreements-Maintenance-Repair-and-Appearance-of-Business-Location.html44: Maintenance of Required Equipment and Franchise Agreement Clauses
A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the services and products maintain consistency and quality the equipment
http://marabe7.com/ALL/Business/Branding/Maintenance-of-Required-Equipment-and-Franchise-Agreement-Clauses.html45: Franchising Vendors, Consistency and Quality Controls Addressed
Franchising companies must address consistency of the products they use both in the operation of the franchise and those are items which they sell. The franchising company must address these issues i
http://marabe7.com/ALL/Business/Branding/Franchising-Vendors-Consistency-and-Quality-Controls-Addressed.html46: Brand Building Across Media Categories
You decide a particular book will be the perfect holiday gift for Uncle Joe, and you’re
surfing the web for a bookseller. Will you visit Amazon.com? Barnesandnoble.com?
Ablebooks.com? Powells.com?
http://marabe7.com/ALL/Business/Branding/Brand-Building-Across-Media-Categories.html47: T-Shirt Printing
Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our
http://marabe7.com/ALL/Business/Branding/T-Shirt-Printing.html48: Brochure Printing
With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about anyone. With a limitless range of possibilities, colors, styles
http://marabe7.com/ALL/Business/Branding/Brochure-Printing.html49: Screen Printing
Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo
http://marabe7.com/ALL/Business/Branding/Screen-Printing.html50: Termination of Franchise Agreements
Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth
http://marabe7.com/ALL/Business/Branding/Termination-of-Franchise-Agreements.html51: Franchise Transfers to a Corporation or Limited Liability Company
As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and t
http://marabe7.com/ALL/Business/Branding/Franchise-Transfers-to-a-Corporation-or-Limited-Liability-Company.html52: International Franchise Agreements and Language Issues
When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sent
http://marabe7.com/ALL/Business/Branding/International-Franchise-Agreements-and-Language-Issues.html53: Franchise Expansion Thru Regional Team Manager Agreements
One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises. In
http://marabe7.com/ALL/Business/Branding/Franchise-Expansion-Thru-Regional-Team-Manager-Agreements.html54: Getting Away from the Concept of Master Franchising
So often franchisors look for faster ways to expand their systems and extend their brand name. One of the common ways to do this for franchisors is to sell regional franchising rights or master franch
http://marabe7.com/ALL/Business/Branding/Getting-Away-from-the-Concept-of-Master-Franchising.html55: Brand Aid: How to Sell Yourself
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T w
http://marabe7.com/ALL/Business/Branding/Brand-Aid-How-to-Sell-Yourself.html56: Brand: Unleash The Power within
What is a Brand?Brand is an identification of a company and its products. It can be in the form of logo, symbol, color or just a name. This identification helps distinguish itself among its competitor
http://marabe7.com/ALL/Business/Branding/Brand-Unleash-The-Power-within.html57: Packaging for the Leap from Shelf to Hand
Package design is not decoration. Did you know that 80 percent of all purchasing
decisions are made in-store? As traditional media is being revolutionized right
before our eyes, your packaging wil
http://marabe7.com/ALL/Business/Branding/Packaging-for-the-Leap-from-Shelf-to-Hand.html58: Brand Identity, Branding and Brand Image
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to
http://marabe7.com/ALL/Business/Branding/Brand-Identity-Branding-and-Brand-Image.html59: Branding Plan Marketing
Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”You’ll likely get an answer like this: “Well, I don’t real
http://marabe7.com/ALL/Business/Branding/Branding-Plan-Marketing.html60: Branding in the Face of Mergers and Acquisitions
Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger?Today, mergers and acquis
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