Branding Articles

21: Define Your Difference To Stand Out and Make Your Business Shine Above The Competition

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answ

http://marabe7.com/ALL/Business/Branding/Define-Your-Difference-To-Stand-Out-and-Make-Your-Business-Shine-Above-The-Competition.html

22: Branding

Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a brand name to the product being offered to the cust

http://marabe7.com/ALL/Business/Branding/Branding.html

23: Trademark Logos

Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person’s mind about the company. For this, the logo ha

http://marabe7.com/ALL/Business/Branding/Trademark-Logos.html

24: Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a compan

http://marabe7.com/ALL/Business/Branding/Corporate-Logos.html

25: Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional pro

http://marabe7.com/ALL/Business/Branding/Health-Care-Branding.html

26: Logo Design

A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers ea

http://marabe7.com/ALL/Business/Branding/Logo-Design.html

27: Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.In preparation for my role on a brand

http://marabe7.com/ALL/Business/Branding/Banks-Slogans-are-Not-Bank-Brands.html

28: Change Throwaways to Results Generators

Chachkas (sp)…Freebies…Giveaways. Through the years, promotional items have taken on many names…most not very complimentary. We’ve all been on the receiving end of promotional items, and typically ou

http://marabe7.com/ALL/Business/Branding/Change-Throwaways-to-Results-Generators.html

29: What day is Brand Freedom Day

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Thanks to the ‘prudence’ and ‘financ

http://marabe7.com/ALL/Business/Branding/What-day-is-Brand-Freedom-Day.html

30: Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and

http://marabe7.com/ALL/Business/Branding/Packaging-Experiences-Part-I-The-Assessment.html

31: Ten Tips to Boost Your Personal Brand

Everything you do in life – from the way you dress to the car you buy, from the friends you see to the club you belong, from the notes you write to the way you speak -- either builds or diminishes you

http://marabe7.com/ALL/Business/Branding/Ten-Tips-to-Boost-Your-Personal-Brand.html

32: Case Study; Motivating Franchisees in Medium Sized Franchising Companies

In a small franchising company which is growing fast and always under a cash flow crisis, it is essential to keep all franchisees profitable to prevent lawsuits, maintain royalty income streams and at

http://marabe7.com/ALL/Business/Branding/Case-Study-Motivating-Franchisees-in-Medium-Sized-Franchising-Companies.html

33: What is Brand Essence?

Brand Essence is a way of articulating the emotional connection and lasting impression -- usually summed up with one simple statement or phrase -- that defines the qualities, personality and uniquenes

http://marabe7.com/ALL/Business/Branding/What-is-Brand-Essence.html

34: Biz Ops to Get a Special New Category of Their Own Says FTC

Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federa

http://marabe7.com/ALL/Business/Branding/Biz-Ops-to-Get-a-Special-New-Category-of-Their-Own-Says-FTC.html

35: 4 Steps to Choose the Right Logo Design Company

Here are a few tips on what you should take in consideration before choosing a company to design your logo.1- It’s very important to understand that different design companies offer different kinds of

http://marabe7.com/ALL/Business/Branding/4-Steps-to-Choose-the-Right-Logo-Design-Company.html

36: Why Weird Words Make Great Brand Names

When creating a truly great company name, the number one consideration should be the level of “engagement.”“Engagement?” you ask incredulously.Yes… engagement.While there are all sorts of naming strat

http://marabe7.com/ALL/Business/Branding/Why-Weird-Words-Make-Great-Brand-Names.html

37: Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses

Branding is a big buzzword in corporate marketing. Creating a distinct identity for your company in the marketplace is about more than getting the word out about your products or services. At its best

http://marabe7.com/ALL/Business/Branding/Give-a-Little-Gain-a-Lot-Philanthropic-Marketing-Yields-Big-Rewards-for-Small-Businesses.html

38: May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mot

http://marabe7.com/ALL/Business/Branding/May-is-Gold-Month-Important-Tips-for-Capitalizing-on-Gold-Month-Promotions.html

39: How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but ha

http://marabe7.com/ALL/Business/Branding/How-Koozies-Work.html

40: Businesses Should Volunteer in the Community

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not pol

http://marabe7.com/ALL/Business/Branding/Businesses-Should-Volunteer-in-the-Community.html

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