Branding Articles
1: Choosing Point Of Sale Display Material
Every store owner knows that point of sale material helps increase the impulse buys made by retail buyers in most industries. While they are waiting to make a purchase or are waiting in reception area
http://marabe7.com/ALL/Business/Branding/choosing-point-of-sale-display-material.html2: Commonly used types of branding
Having a large pool of brand loyal customers is probably the best asset a business can have in the long run, it is always easier to hold on to an old customer when compared to the efforts it tak
http://marabe7.com/ALL/Business/Branding/commonly-used-types-of-branding.html3: What does your brand name promise to your customers?
Do your brand promises something to your customers? Maybe some uncompromised quality, lowest prices, most innovative designs, unparalleled durability, or matchless customer support service? Theoretica
http://marabe7.com/ALL/Business/Branding/what-does-your-brand-name-promise-to-your-customers.html4: Are brands just a quality symbol in customers view?
Whenever we hear the word “Brand” we think of something unique and distinctive. The origin of the word is in early farming parlance where a particular farmer marked their animals in
http://marabe7.com/ALL/Business/Branding/are-brands-just-a-quality-symbol-in-customers-view.html5: Do brands matter to customers?
Branding is as old as the hills. In the initial days, people used to leave behind a sign/symbol to prove their ownership of a holding, rank in a group, and even to recognize powers. In ancient
http://marabe7.com/ALL/Business/Branding/do-brands-matter-to-customers.html6: What image does a good brand name have on customers?
Almost everything these days is available in a branded version. There are cola brands, electronics brands, clothing brands, car brands – in fact schools and educational institutions are b
http://marabe7.com/ALL/Business/Branding/what-image-does-a-good-brand-name-have-on-customers.html7: How does branding help in retaining and getting repeat customers
A great branding campaign is an asset to your business and is sure to pull in repeat business. Here are the reasons why:
Inspires trust: –
A branded product or service tends to ins
http://marabe7.com/ALL/Business/Branding/how-does-branding-help-in-retaining-and-getting-repeat-customers.html8: Importance of Branding: What's in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifie
http://marabe7.com/ALL/Business/Branding/importance-of-branding--whats-in-a-name.html9: The Power of Personal Branding
Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in busine
http://marabe7.com/ALL/Business/Branding/The-Power-of-Personal-Branding.html10: The Name Game: Part 2
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into
http://marabe7.com/ALL/Business/Branding/The-Name-Game-Part-2.html11: Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche!
I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in “platform sharing,” it says. This is whe
http://marabe7.com/ALL/Business/Branding/Top-Marketing-Speaker-Says-The-VW-Toureg-May-Cost-More-Than-A-Porsche.html12: Small Business Owners: Graphic Design Gaffes That You Want to Avoid Like the Plague
When looking at a web site, business card, brochure, or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just someth
http://marabe7.com/ALL/Business/Branding/Small-Business-Owners-Graphic-Design-Gaffes-That-You-Want-to-Avoid-Like-the-Plague.html13: Creating Brand Awareness through Effective Brand Names & Symbols
There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quic
http://marabe7.com/ALL/Business/Branding/Creating-Brand-Awareness-through-Effective-Brand-Names-and-Symbols.html14: The Name Game: Part 1
The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This a
http://marabe7.com/ALL/Business/Branding/The-Name-Game-Part-1.html15: Developing Your School Brand
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporti
http://marabe7.com/ALL/Business/Branding/Developing-Your-School-Brand.html16: Marketing 202; Increasing Brand Awareness While Getting Immediate Response
Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy
http://marabe7.com/ALL/Business/Branding/Marketing-202-Increasing-Brand-Awareness-While-Getting-Immediate-Response.html17: Your Business Bio Length
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction
http://marabe7.com/ALL/Business/Branding/Your-Business-Bio-Length.html18: Market Saturation and Brand Building
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compar
http://marabe7.com/ALL/Business/Branding/Market-Saturation-and-Brand-Building.html19: How to Brand a Small Business
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sur
http://marabe7.com/ALL/Business/Branding/How-to-Brand-a-Small-Business.html20: Branding a New Service in an Existing Small Business; Case Study
If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing c
http://marabe7.com/ALL/Business/Branding/Branding-a-New-Service-in-an-Existing-Small-Business-Case-Study.htmlPage 1 of 10
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]