Branding Articles
1: The Power of Personal Branding
Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in busine
http://marabe7.com/ALL/Business/Branding/The-Power-of-Personal-Branding.html2: The Name Game: Part 2
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into
http://marabe7.com/ALL/Business/Branding/The-Name-Game-Part-2.html3: Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche!
I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in “platform sharing,” it says. This is whe
http://marabe7.com/ALL/Business/Branding/Top-Marketing-Speaker-Says-The-VW-Toureg-May-Cost-More-Than-A-Porsche.html4: Small Business Owners: Graphic Design Gaffes That You Want to Avoid Like the Plague
When looking at a web site, business card, brochure, or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just someth
http://marabe7.com/ALL/Business/Branding/Small-Business-Owners-Graphic-Design-Gaffes-That-You-Want-to-Avoid-Like-the-Plague.html5: Creating Brand Awareness through Effective Brand Names & Symbols
There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quic
http://marabe7.com/ALL/Business/Branding/Creating-Brand-Awareness-through-Effective-Brand-Names-and-Symbols.html6: The Name Game: Part 1
The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This a
http://marabe7.com/ALL/Business/Branding/The-Name-Game-Part-1.html7: Developing Your School Brand
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporti
http://marabe7.com/ALL/Business/Branding/Developing-Your-School-Brand.html8: Marketing 202; Increasing Brand Awareness While Getting Immediate Response
Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy
http://marabe7.com/ALL/Business/Branding/Marketing-202-Increasing-Brand-Awareness-While-Getting-Immediate-Response.html9: Your Business Bio Length
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction
http://marabe7.com/ALL/Business/Branding/Your-Business-Bio-Length.html10: Market Saturation and Brand Building
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compar
http://marabe7.com/ALL/Business/Branding/Market-Saturation-and-Brand-Building.html11: How to Brand a Small Business
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sur
http://marabe7.com/ALL/Business/Branding/How-to-Brand-a-Small-Business.html12: Branding a New Service in an Existing Small Business; Case Study
If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing c
http://marabe7.com/ALL/Business/Branding/Branding-a-New-Service-in-an-Existing-Small-Business-Case-Study.html13: A New Brand Does Not Mean A Name Change
Brand is important even when not changing your name.
If your goal is to grow your market share and your category is relatively mature then
re-evaluating your brand is as important as your advertisi
http://marabe7.com/ALL/Business/Branding/A-New-Brand-Does-Not-Mean-A-Name-Change.html14: The Package Goods Category Is a Battleground
Are Product Margins Merely Margins of Error? Packaged goods companies continue to fight for every drop of margin they can
squeeze out of a crowded category. Traditionally, the brand was powered for
http://marabe7.com/ALL/Business/Branding/The-Package-Goods-Category-Is-a-Battleground.html15: How to Win when you are Outspent
We Are All Outspent
Most brands face daunting tasks in preparing marketing communications to steal
market share. If you have unlimited budgets and are capable of out-spending the
competitive set
http://marabe7.com/ALL/Business/Branding/How-to-Win-when-you-are-Outspent.html16: Define Your Difference To Stand Out and Make Your Business Shine Above The Competition
Thoughtfully defining your business – and your differentiation - will help you to
understand who you are, what you do, and what makes you different. Not many
small businesses take the time to answ
http://marabe7.com/ALL/Business/Branding/Define-Your-Difference-To-Stand-Out-and-Make-Your-Business-Shine-Above-The-Competition.html17: Branding
Product identification is the process of branding products. The branding is an important aspect of product planning. It involves the assignment of a brand name to the product being offered to the cust
http://marabe7.com/ALL/Business/Branding/Branding.html18: Trademark Logos
Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person’s mind about the company. For this, the logo ha
http://marabe7.com/ALL/Business/Branding/Trademark-Logos.html19: Corporate Logos
Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a compan
http://marabe7.com/ALL/Business/Branding/Corporate-Logos.html20: Health Care Branding
Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional pro
http://marabe7.com/ALL/Business/Branding/Health-Care-Branding.htmlPage 1 of 9
[1] [2] [3] [4] [5] [6] [7] [8] [9]